Helping Agents build their brand and reputation with reviews
RateMyAgent is a platform that helps real estate agents manage reviews and digital marketing tools, providing customers a transparent way to share feedback and assist home buyers in making informed decisions.
The work in this space was part of a growth-focused team tasked with entering the U.S. market, aiming to drive user acquisition and increase reviews on the platform.
With limited flexibility in the current review product due to technical constraints, I developed a new approach focused on reducing friction and simplifying the process for less tech-savvy users. This design encouraged repeat usage and seamlessly integrated into their sales process.
I introduced a mobile-first approach to address its neglect, ensuring accessibility for all users. Recognising that agents typically start their journey via phone emails, I designed a seamless flow that guided the entire user experience, encouraged repeat usage, and showcased the platform's value through product discovery.
For the email I designed in a manner that felt personal, using a chat-style interface for custom messages and templates. For the review form I emphasized the optional section, increasing complete form completion and inspiring a new product feature based on price expectation. I advocated for a higher text count to ensure reviews were credible and qualitative, balancing functionality with trustworthiness.
